As others kept their eyes peeled for wildlife, I kept mine peeled for โ what else โ a good etymology. On the Alaska cruise my wife, some close family, and I recently enjoyed, this effort entailed not staring down binoculars, but bottles. Yes, I’m talking aboutย hooch.

Hooch
Among other things, of course, many of Alaska’s historic towns are famous for their old saloons, where grizzlyย pioneers once guzzledย hooch.
This term for alcohol, particularlyย liquor suchย as whiskey made cheaply and often illegally, is first recorded by the Oxford English Dictionaryย (OED)ย inย 1897, right in the gullet of the Klondike Gold Rush.
Hooch, theย OEDย explains, is shortened from hoochinoo, taken from Hoochinoo, the name of a small native tribe who distilled it. The tribe dwelled on Admiralty Island right byย Juneau.ย Alaskan hooch had quite the notorious reputation โ the OED‘s earliest citation, M.H.E. Hayne’sย Pioneer of Klondyke, describes it as “weirdly horrible” โ and which reputation was often grossly transferred or contributed to Alaskan natives themselves. Apparently, soldiers, and later gold miners, picked up the term after the Alaska Purchase and it became especially popular during Prohibition.
Hoochinoo itself could be made from berries, flour, or sourdough starter with the aid of yeast and molasses.ย The nameย Hoochinoo, however, is made from the Tlingit,ย Hutsnuwuย (Xootsnoowรบ), “grizzly bear fort.” Tlingit โ whose initial Tl– is pronounced much like the final sound in the Nahuatl origin ofย tomato, tomatl, as we’ve seenย โย is the language of the selfsame people native to southeast Alaska and the Pacific Northwest.
“Grizzly bear fort” isย apt, as on Admiralty Island today, brown bears (over 1600) far outnumber natives (over 600). The bears also outnumber the speakers of Tlingit, estimated atย around 500. I think I need some hooch.


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