The Macquarie Dictionary of Australian English announced this week that it chose milkshake duck as its 2017 Word of the Year. As it defines the term, a milkshake duck is
a person who is initially viewed positively by the media but it then discovered to have something questionable about them which causes a sharp decline in their popularity.
The selection committee explains their decision:
Even if you don’t know the word, you know the phenomenon. Milkshake duck stood out as being a much needed term to describe something we are seeing more and more of, not just on the internet but now across all types of media. It plays to the simultaneous desire to bring someone down and the hope that they won’t be brought down. In many ways it captures what 2017 has been about. There is a hint of tall poppy syndrome in there, which we always thought was a uniquely Australian trait, but has been amplified through the internet and become universalised.
Tall poppy syndrome, as Amanda Laugesen writes for Oxford Dictionaries, is an Australianism that refers to
a tendency in Australian society to try and cut down people who are considered to be too successful or prominent (cutting the tall poppies down to size). Australians generally don’t like others to do too well, or (to use another popular Australian term) to ‘big-note’ themselves.